Pick the framework your buyers ask for
Do not certify everything. Choose based on where your revenue comes from, then reuse the same controls for the next framework.
- US enterprise buyers → SOC 2
- EU, UK, Middle East and APAC buyers → ISO 27001
- Any EU personal data → GDPR obligations regardless of framework
- US health data → HIPAA
- Shipping AI features → ISO 42001 is becoming the ask